Report: GM Wanted To Take Over Facebook Pages

Why did General Motors pull $10 million of advertising off Facebook? According to reports, it came down to an issue of page control, meaning, GM wanted to take over an entire page with its branding, and Facebook declined.

Why did General Motors pull $10 million of advertising off Facebook? According to reports, it came down to an issue of page control, meaning, GM wanted to take over an entire page with its branding, and Facebook declined.

AdAge reported that the discussion took place at a meeting between GM Chief Marketing Officer Joel Ewanick, other top GM marketing executives, and sales executive from Facebook.

According to AdAge, GM wanted a higher-impact presence, feeling that sponsored stories and the ad units the social network offers on the right-hand side of its pages weren’t enough, but Facebook held fast to its mantra of not bombarding its users with advertising.

Facebook Vice President of Global Marketing Solutions Carolyn Everson told AdAge not to expect anything resembling a homepage takeover on Facebook, adding:

Marketers that don’t quite get that those are the two fundamental pillars that make us different often will refer back to the formats that...

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