Why Facebook's News Feed Changes Are Good News for PR

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In case you missed it, the folks at Facebook dropped the ultimate Friday Dump on digital agencies everywhere last week by announcing that they’d be tinkering with their super-secret algorithm yet again, giving unpaid promotional posts even less of a presence in users’ respective news feeds.

If we currently had the words “social” and “media” in our title, we might be a little worried — especially if they preceded the word “manager.” But we think this change is ultimately good news for PR.

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