Why Do So Many Journalists Dislike PR?
This morning we came across a post on LinkedIn written by Account Executive Kim Cox of The Cline Group and titled “There’s a Reason Journalists Hate PRs.”
We were compelled — especially since the premise of the story was a reading of EZ-PR founder Ed Zitron‘s book This Is How You Pitch, which he also discussed with us two months ago.
The headline’s conflict is a problem to which we see no long-term “solution”. Cox’s point (and Zitron’s) is that each PR professional needs to develop something approaching a relationship with those on the other side of the media aisle rather than simply sending blind emails and wondering why no one ever replies.
But
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