Why Do People Buy Business Software? User Reviews.
Infographic by software directory provider Capterra.
PR firms around the world have a lot of software clients. How do we know? Because we hear about them in pitch form.
Capterra does not produce software. It provides a directory of business software products and vendors…so it’s like Cision but without the whole “spray and pray” thing.
The company recently conducted a survey to help figure out what makes professionals choose the software they will use for business in a very crowded field. The answer? User reviews.
Of course–like every business study–this one is self-interested: Capterra hosts software reviews, and its own self-produced infographic tells us how valuable those reviews can be.
Still, the
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