Why Do Only Three of Fortune 10 Co.'s Have Social Media on Their Homepage?
It’s a question asked by B.L. Ochman, blogger and Managing Director of Emerging Media at Burson-Marsteller’s Proof Integrated Communications.
Ochman took a look at the homepages of the Fortune 10 and found that only Walmart, Ford and Conoco-Phillips have links to corporate outposts on social media sites.
While Ochman expressed discontent that these companies may be leaving social off their homepage for all the traditional reasons: legal advising against it; worries about “losing control” of the brand, companies should also stick to the basics.
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