Why Do Marketing/PR Execs Resist Social Media?
For all the talk of original content and social interactions defining a brand in the current age, you’d think that the fingerprints of various marketing chiefs would be all over the social media sphere.
And yet, according to a study performed by conference company BusinessNext Social, the very opposite is true: only 20% of CMOs at Fortune 500 companies have a discernible social media presence.
We understand that most C-level execs, who tend to move from brand to brand throughout their careers, would rather avoid the PR risks of social media by letting other members of their teams take responsibility for spreading the brand message.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in