Why David Droga Thinks Facebook and YouTube's Video War Is Good for Creatives

Agency founder laments repurposed TV spots

Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting from making television spots to digital videos and figuring out what works best on each platform.

Droga, founder of his namesake agency, Droga5, knows a thing or two about building breakout digital campaigns for clients like Under Armour and Newcastle and recently helped YouTube's ad team make a new spot that breaks down the space for marketers.

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