Why Cannes Lions Is a Showcase of Marketing's Future

Reluctant newbie attendee sees transformation in winning ideas

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As a former technology entrepreneur and a management consultant, I never planned on going into advertising. When Huge started out as a small digital design studio just over a decade ago, we all believed we worked in a completely different industry and that the real “creativity” in advertising was how traditional agencies convinced clients to spend so much money on TV.

We were doing something different: helping brands disrupt themselves by combining design, technology and a relentless focus on creating experiences that perfectly met user needs.

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