BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer.
In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for iPhone and Android users. (There are no ads in the original version, but a spokeswoman later confirmed that BuzzFeed plans to roll out native advertising down the road.)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in