Why Bagels are Never Good for Dinner: Finding Your Windows of Opportunity

Updating Facebook isn't as simple as posting a status here and there. Status updates should be done through a calculation of the information available to you. If businesses understood this more often, they wouldn't hire an intern to do their social media. Instead, they would pay money to hire a professional in the field. A professional will be able to find your windows of opportunity.

Updating Facebook isn’t as simple as posting a status here and there. Status updates should be done through a calculation of the information available to you. If businesses understood this more often, they wouldn’t hire an intern to do their social media. Instead, they would pay money to hire a professional in the field. A professional will be able to find a business’s windows of opportunity.

Finding your large windows of opportunity takes some time and analysis. However, your small windows of opportunity can be as simplistic as looking outside your window: be creative.

Remember: social media is about engaging your customers. As of now, I manage a few fan pages for politicians in my local area. While political content may receive feedback closer to election time, other content may react better with followers at other times of the year.

Earlier I mentioned looking out your window. If the business is a local business (or the political candidate is local), looking out your window may be your best bet. Don’t be afraid to comment on the weather. In fact, you will most likely receive more feedback than your other posts for commenting on the weather. Why? People will react to a Facebook status that they can relate to.

Another window of opportunity that I see frequently is regarding time. Again, while working with a local politician, I decided to update his status about coffee places in his district. Instantly, followers started engaging in the conversation. Why did work so well? Well, I updated his status early in the morning, which is when most people are drinking coffee, while procrastinating  at work.

Make sure that you are always clever and creative with your Facebook statuses. Posting about bagel shops around dinner time will give you less feedback than if you did so during breakfast hours. Always create content that will engage customers and promote your brand. Every Facebook status should be calculated and posted for a reason.

CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.