Why Are Avatars Unpopular in Facebook Games?
Despite the fact that avatar customization is a business, while hundreds of games have been developed for Facebook, almost no successful games have them. Why is this the case?
Bret Terrill, CEO of Tenuki, identified 4 reasons in a recent blog post:
- You’re really you on Facebook. In most situations where avatars are successful, users are masking their identities…
- Avatar applications don’t encourage repeat usage. I customize my avatar once and I’m done…
- It’s all lead-gen.
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