Why Amazon's Deal With Twitch Makes Sense

Mobile and streaming video are priorities for both

While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match.

There's no denying that Google would have benefited from purchasing the gaming-themed video network, said Lewis Ward, IDC's consumer markets research director. But, Amazon and Twitch have complementary goals, including a push toward trying to develop for mobile and an emphasis on streaming video. 

Amazon has been looking for content to bolster Kindle Fire and Amazon Fire Phone sales, and Twitch has been hungry to tap into the mobile gaming market.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in