Less than a year ago, agency vet Matt Britton rejoined influencer marketing platform Crowdtap as CEO to help brands make sense of creators and user-generated content. Now he wants to get out of influencer marketing and into data.
Britton founded Crowdtap in 2009 when it was incubated inside his Publicis-owned agency MRY. After leaving MRY, he took over Crowdtap but noticed some major issues with influencer marketing—namely, it’s a crowded space that required “people to be incentivized for creating content and sharing with brands.”
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