Why 2018 Was the 'Year of Ecommerce' in Southeast Asia

Rising income, increased mobile adoption and improved logistics

The digital economy in Southeast Asia is on track to hit $240 billion by 2025, which is $40 billion more than previous estimates, according to the latest e-Conomy Southeast Asia 2018 report from Google and Singapore-based Temasek, which manages investments and assets for the government.

The report said the internet economy in Southeast Asia “hit an inflection point in 2018,” thanks in part to the most engaged mobile internet users in the world, as well as industries like ecommerce, online media, online travel and ride-sharing, which grew at never-before-seen rates.

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