Who Wields The Most Influence On Facebook?

Who really has the most influence on Facebook: Men or women? Married people or singles? That's what two New York University scholars wanted to find out. Their study, published in Science Magazine, revealed some interesting data points.

Who really has the most influence on Facebook: Men or women? Married people or singles? That’s what two New York University scholars wanted to find out. Their study, published in Science Magazine, revealed some interesting data points.

Thousands of Facebook users were polled for the study. Here are some of the juicy tidbits:

  • Men are 49 percent more influential than women.
  • Women are 12 percent less susceptible to influence than men.
  • Women exert 46 percent more influence over men than over other women.
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