Who Should Regulate Native Advertising?
American Magazine Conference debates the issue
Native advertising is being heralded as the savior of digital publishing, but as marketers' content treads increasingly on editorial ground, one of the big questions is: How should it be regulated?
To hear top marketers and ad execs speaking at the MPA—The Association of Magazine Media's annual American Magazine Conference Tuesday, the issue is far from resolved. The Wonderfactory co-founder and creative director Joe McCambley argued that publishers can’t allow advertising to mingle with content unimpeded. But Forbes Media COO Mike Federle contended that it should be consumers, not institutions like the American
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