Who Owns User Data Stored in Cookies?
During Friday’s panel, Smackdown: Consumer Privacy vs. Advertiser Revenue, panelist Jordan Mitchell was asked who owns data collected in cookies. Towing the industry line, Mitchell responded, “The user, obviously. But you don’t know what it’s tied to in some back-end database. Users should have total control over that and legitimate companies agree with that.”
The problem that the panel keeps coming back to is unscrupulous marketers that don’t disclose how they use your data, where and how it is stored, and whether or not they’re selling it to third and fourth parties.
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