Who Has the Most Influence Online? (Report)
The most trusted sources of information (rated extremely/very credible) this year were technical experts, academic experts and peers.
Influence has become a primary currency in social media marketing. Users trust influencers more than brands, and they remain loyal to those influencers. Additionally, users want trustworthy content from their brands and influencers. A report from Kissmetrics examines influence and trust, and how to use them to increase conversion rates.
Using data gleaned from the 2016 Edelman Trust Barometer, Kissmetrics highlights just how trusting consumers and prospects are. The most trusted sources of information (rated extremely/very credible) this year were technical experts, academic experts and peers, with all three falling between 63 percent and 67 percent.
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