Who Do You Call When You Have a Scoop?

When Harvey Levin’s TMZ broke the news of Michael Jackson’s death, it was heralded as yet another victory in the battle of “new media” versus “old.” This past week, the tech/geek crowd has been obsessed with TechCrunch as being the only media outlet to receive – and publish – confidential Twitter company documents.

However, with the recent passing of former CBS News Anchor Walter Cronkite, it was The New York Times who got the story out first, via a fundamental tenet of reporting: a phone call from a source.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in