White House Unveils New PSA Asking Us All To Prevent Sexual Assault

This PSA is almost a call to action, telling all of us to play a part in sexual assault prevention.

The White House has released the latest PSA in its efforts to end sexual assault, and with it a new website that asks visitors to take a pledge as a “personal commitment to help keep women and men safe…”

The “It’s On Us” campaign has enlisted the help of celebrities such as Jon Hamm, Kerry Washington, Mayim Bialik and Randy Jackson, along with partners like BET and the NCAA. The President and Vice President have a cameo in the clip.

The Obama Administration’s efforts in this area began with the launch of the White House Task Force to Protect Students From Sexual Assault, which has another site, NotAlone.gov.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in