White House Expands on Anti-Sexual Assault PSA Campaign
The mid-terms may have turned decisively against the Obama administration, but that doesn’t mean that any of its initiatives — the ones that don’t require congressional approval, at least — will slow down.
One of those initiatives is the “It’s On Us” PSA campaign that aims to encourage Americans to take action to prevent sexual assault. The first spot in the series appeared in April, and a second one, created by ad agency Mekanism and promoted by Sunshine Sachs, hit our inboxes back in September.
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