While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board.
Whisper, the 4-year-old Los Angeles-based startup that lets users anonymously share secrets with each other, in September opened a New York office as a launchpad for pitching brands and advertisers on targeting users on something different from demographics: emotions.
The app has grown quickly, increasing its total monthly users from 20 million late last year to a total that the company says now exceeds 30 million.
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