Pandemic be damned: Mother’s Day and Memorial Day were the hottest Hot Topics on Facebook and Instagram in May, despite being celebrated in far from traditional ways.
Cinco de Mayo also made its mark in the Holidays and Events category on Facebook, according to Facebook IQ, the social network’s research arm.
Facebook users were in a giving mood last month, as Unicef dominated the brands and products category, while Instagrammers talked up the Acura TLX and Best Friends Animal Society to a much lesser degree.
The entertainment category was paced by Oprah Winfrey and Seinfeld on Facebook, while Instagrammers chatted up Ariana Grande and Jason Derulo.
Current events and celebrity deaths dominated the people and culture category on Facebook, with roughly even discussions of racism, Douglas G.
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