Which Type of Wikia Superfan Are You?

A massive, 100,000-person survey by the popular wiki farm and audience insights company VisualDNA has classified Wikia users according to nine groups, unearthing potentially valuable consumer data for advertisers.

 Wikia fans are categorized as game heroes (gamers), digital DNA (always connected users), social entertainers (clique leaders), culture casters (music nerds), inquisitive minds (creative types), influence-hers (family women), fan girls (female tweens), Gen Z (tech-savvy kids) or pop classic (comic book aficionados).

While entertainment advertising is a natural fit for Wikia, Dirk Herbert, head of strategy and planning at FCB Global, said it can get tricky when it comes to some CPG advertisers it works with, which include Ghirardelli and Kikkoman.