Which State Has The Most Facebook Gamers? [Infographic]

Where in the United States are people playing games on Facebook? Facebook advertising company AdParlor has created an interactive map using their compiled data that reveals the general locations of 1,000,000 players throughout the U.S.

Where in the United States are people playing games on Facebook? Facebook advertising company AdParlor has created an interactive map using their compiled data that reveals the general locations of 1,000,000 players throughout the U.S. More after the jump.

The findings presented by the interactive map are interesting. California is the number 1 state bringing in almost 160,000 players. Texas is the next highest followed by Florida and New York. The east coast, however, seems to dominate if you look at the map from a geographic perspective. Although these statistics present a strong view of gamer locations, the real question is how can developers leverage this knowledge to better target games for specific locales. As recently announced, Zynga is launching CityVille in 5 different languages, and we can be sure it will be providing location-specific content to its gamers.

These localization efforts have been carried out by others but what can a publisher do in regards to localizing content for specific states or cities? It’s difficult to predict how fruitful city or state specific content can be but we have been seeing monetization firms offer local deals to consumers for quite some time now. The summary of the findings of the study are listed below:

  • The states of California, Texas, Florida, and New York together account for roughly 30% of all US game players.
  • The highest ratio of game players to state population comes from the State of Wyoming
  • The highest ratio of game players to city population comes from St. Louis, Orlando, Salt Lake City, Dayton, and Pompano Beach
  • Despite a population of almost 650,000 – the city of Boston only brought in 1,792 gamers

The interactive map was compiled by AdParlor using data gathered from hundreds of advertising campaigns. AdParlor provides developers with full-service and advertising management solutions for customer acquisition.