Which GOP 2012 Contender Captures the Social Media Crown?

The 2012 presidential election is still 20 months away, but the social media horse race has begun. We know how President Obama is using the tool. But where do his potential GOP contenders stack up?

The 2012 presidential election is still 20 months away, but the social media horse race has begun.  We know how President Obama is using the tool.  But where do his potential GOP contenders stack up?

President Obama took to YouTube and Facebook to announce his reelection.

Tim Pawlenty, who first entered the presidential race via Facebook, immediately released a YouTube retort.

Mitt Romney took to his Twitter account to call out Obama.

And Pawlenty and Romney are just two of the ever-increasing number of Republican politicos said to be eyeing a run for the White House in 2012.  As evidence of how far social media has come in politics, the number of Facebook followers a candidate has is being watched in this election as closely as which important primary states he or she plans to visit.

It’s politics-gone-social, gone wired, gone 21st century.  Here’s a rundown:


Twitter: @timpawlenty

Facebook: www.facebook.com/timpawlenty

The former Minnesota Governor has done the most among potential GOP candidates to plant his feet firmly in the 2012 field, announcing a presidential exploratory committee on Facebook and hiring a prominent, and social-media friendly, campaign manager.  Pawlenty’s  70,000 plus Facebook fans and 27,000 Twitter followers show that being the first can help, especially for laying a social media base.  Pawlenty’s YouTube response to Obama’s reelection bid, as described above, got more than 53,000 views.  His Facebook page is mostly videos and links to make donations to his PAC, while his around 460 tweets-to-date are mostly focused on announcing public appearances and gathering support for other Republican candidates and causes.


Twitter: @MittRomney

Facebook: www.facebook.com/mittromney

The former governor of Massachusetts lost to Sen. John McCain in the 2008 Republican primary, but appears to be the GOP favorite for 2012.  He just announced the formation of a presidential exploratory committee with a low-key Internet video on a new website.  Romney also has what could be called a “slick” social media presence, more corporate than personal or unpredictable.  His Facebook page boasts more than 800,000 fans and includes the usual features like a welcome video, donation link and links to events and speeches.  His 30,000 followers on Twitter also won’t catch many off-the-cuff thoughts from Romney – his feed is mainly links to OpEds he has authored or pictures of the politician out on the road. 


Twitter: @newtgingrich

Facebook: www.facebook.com/newtgingrich

The former House Republican leader from Georgia is known for his conservative ideas and straight talk, making him a bona-fide hit in the world of conservative social media.   That straight talk has garnered him more than 118,000 Facebook fans and 1.3 million Twitter followers, a GOP contender record.  Gingrich’s Twitter feed provides the type of musings and insights into his thinking that GOP voters seem to want.  His 2,200 plus tweets speak to hot-button issues like abortion and health care, alongside the more traditional plugs for media appearances and book signings. Gingrich also extends the tool one step further with separate, official Twitter feeds maintained by his wife Callista and his 2012 exploratory committee.  Gingrich’s Facebook page, meanwhile, has a unique feature called “Newt Chatter” that allows followers to post their thoughts, but also features promotional materials for his latest book, updated Web videos and his public appearance schedules.


Twitter: @SarahPalinUSA

Facebook: www.facebook.com/sarahpalin

It’s an understatement to say that the former governor of Alaska and 2008 vice-presidential candidate has made her mark, and cultivated her following, via social media.  From policy statements to sharp rebukes to promos for her TLC reality show, Palin’s more than 2.7 million Facebook followers never know what they’re going to get.  She also uses the site to deliver slick campaign-style videos and, perhaps more than any other candidate, as a way to bypass the media and reach her constituency directly.  She’s also a presence on Twitter with 140-character hard-hitting, straight-talk  in each of her 800 plus tweets to more than 400,000 followers.  Palin has been relatively quiet recently when it comes to the 2012 race, failing to respond via Facebook or Twitter to Obama’s reelection announcement, for example, but there’s no doubt she cannot quickly grab voters’, and the media’s, attention because of the social media base she’s built.