Which Brands Won March Madness on Social?

First, did you know that March Madness represents a bigger marketing spend for clients than the Super Bowl? That’s been true since 2013.

So which brands got the most attention during the event on social?

Sysomos, the social analysis software provider, ranked the top eight by mentions and sentiments.

The winners were:

1. AT&T

The telephone provider is the easy winner thanks to the work of advertising AOR BBDO, PR AOR Fleishman Hillard, and a few rock stars:

Imagine Dragons perform at the AT&T Block Party at the 2015 NCAA March Madness Music Festival.