Which Airlines and Cruise Lines are Best Leveraging Facebook Pages?

Facebook Marketing Bible

Which Facebook Pages in the Airlines/Ships/Trains category are best leveraging their Page to help travellers get where they need to go? As summer beckons travelers to different parts of the world, it’s a good time for airlines, cruise lines, and even trains to keep their customers in the loop.

According to PageData, there are a total of 1.3 million fans in this category of Facebook Pages with the average fans per page being just under 2,500. Let’s take a look at the leaders:

Name Fans↓
1.Southwest Airlines70,579
2.London Underground68,077
3.Royal Caribbean International53,247
4.AirAsia33,918
5.Virgin America29,756
6.Delhi / दिल्ली19,447
7.Carnival Cruise Lines18,123
8.Virgin Atlantic18,116
9.Aamchi Mumbai / मुंबई / Bombay17,945
10.American Airlines13,778
11.BREST13,159
12.Air Canada9,066
13.Iceland Express9,010
14.Qantas8,992
15.Amtrak6,892
16.Bangalore / Bengaluru
6,527
17.Pune / पुणे / Poona5,938
18.Chennai / சென்னை / Madras5,734
19.Princess Cruises5,627
20.Swiss International Air Lines5,509

Leading in the category is Southwest Airlines, which has over 70,000 fans. As you can see from the chart below, Southwest is accumulating new fans per day in ebbs and flows, but most of the spikes can be correlated with activity on the Wall. For example, around July 10, Southwest posted a job opening on its Wall – a potential contributing factor to the obvious spike around that time.

appdata_southwest_71509

southwest-job-opening

The airline also uses its page to make announcements (e.g., which flights have wireless connectivity), promote special deals (e.g., fare sales), drive traffic back to Southwest.com, pose questions to its fans (“Who’s traveling outta town this weekend? Any good plans for celebrating the 4th of July?”) and so on.

Accompanying Southwest in the Top Five Facebook Pages in the Airlines/Ships/Trains category are London Underground (68,077 fans), Royal Caribbean International (53,247 fans), AirAsia (33,918 fans), and Virgin America (29,756). Virgin America’s page is full of clever content, such as this video on how passengers can be creative during their flights.

virgin-america-video

Popular brands American Airlines (#10), Amtrak (#15), and Princess Cruises (#19) make appearances in the Top 20, too. As the world’s best airline, cruise, and other transportation companies build larger fan communities in Facebook, we see a couple of opportunities. These brands will need to hold themselves accountable to the standards and expectations of customers, something that’s especially true in service-based industries like transportation. In addition, how will they make the travel experience – particularly the flight experience – more social?

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Learn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com