Where's the Fine Line Between Attention and Annoyance?
The Associated Press writes that marketers and Web sites alike are struggling to bring to the Internet ads that resemble television without turning off viewers the way TV ads often do:
“Spending on online video ads represents less than 4 percent of all Internet advertising and just 1 percent of the amount spent on TV, according to eMarketer. But growth is expected – with the research firm forecasting U.S. spending more than tripling to $4.3 billion in 2011 – especially as more viewers embrace full-length TV episodes and other video online.”
The
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