Where's my merchandise? Disney taps Swampy for character goods
Disney Mobile is bringing the characters of Where’s My Water? from the smartphone screen to store shelves. Starting today, shoppers at official Disney Stores and DisneyStore.com will be able to buy officially licensed products featuring Swampy, Cranky and Allie the alligators.
The merchandise, which will include plush toys and electronic accessories, will be available for purchase at mass-market retailers in June. Disney Mobile general manager Bart Decrem first revealed the company was working on a line of Where’s My Water? character goods in December.
Despite the merchandising prowess of its parent company, Disney Mobile is far from the first mobile developer to branch out into merchandising — in the past six months Halfbrick,
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