Where the Wild Things Are, On Facebook

The movie version of the popular children’s book Where the Wild Things Are is set to premier this Friday, and its Facebook page appears to be riding the success of a multimedia advertising blitz. It has grown from 72,000 users on the first of the month to 1.37 million fans today.

The page itself has been getting updated nearly every day acting as a sort of hub for other promotional efforts. There are links to various trailer videos, behind-the-scenes footage, music from the film, sneak-peaks and other features.

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