Where is the Social Media Audience?
In order to produce the white paper, PR Newswire interviewed 644 marketers. As a result of those interviewed it was found that those marketing content via LinkedIn, 57% had acquired new customers through that social network. Fifty-seven percent of those using blogs also acquired new customers, as did 48% of those using Facebook and 42% of those using Twitter.
“Figuring out where the audience is is a science … They are in different social media watering holes, per se. Some are in Twitter; some are in Facebook; others prefer to read blogs,” says Elizabeth Houston, Global Events Social Media Marketing Manager, Comsys, for Cisco Systems
Social media and content marketing are two of the most powerful trends to hit the marketing world in recent years. According to PR Newswire’s white paper, Content: Marketing Currency That Accelerates Performance, research shows that an effective content marketing strategy in social channels is a must for marketers.
PR Newswire interviewed 644 marketers.
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