Where Did Young Magazine Readers Go?

The early aughts were something of a golden age for magazines aimed at teens and preteens: Elle Girl, YM, Teen People, Cosmo Girl, Teen. But those titles have since folded against a shrinking ad market, competition from celebrity weeklies and the Web. The lack of replacement products suggests the remaining leading young women’s titles seem to have given up on the demo—despite research showing that half of kids ages 8-12 still read print magazines.