Where are Facebook advertisers spending their money?

As Facebook looks to expand its reach internationally with the acquisition of WhatsApp, a new study by Facebook Preferred Marketing Developer Marin Software shows that 52 percent of ad spend still takes place in North America. Conversely, 28 percent of Facebook users are located in the Asia/Pacific regions, yet only 0.71 percent of the overall Facebook ad spend is dedicated there.

Matt Ackley, Marin Software’s Chief Marketing Officer, discussed the findings in a press release:

The increasing competition to reach Facebook’s North American users has driven CPMs for these ads dramatically higher – yet the cost of ads targeting the ‘other 85%’ of Facebook users remains quite low.