When You Care Enough to Read the Very Best

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Martha has spawned yet another clean publication filled with heartwarming tales of lavender-scented closets and triple-berry tarts. Except this one has its roots in the design-centric powerhouse of Hallmark Cards. So, really, we think, it’s got to be good. Right?

Hallmark will land on newsstands in September, but the website is currently live so you can tuck into some preview images to get a look-and-feel for the mag, which as far as we can tell features plenty of fiendishly happy women:

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