When the Big Money Gets Bigger Brains

This was an interesting piece in IF! by Piers Fawkes, “What Happens When the Clients are More Clever Than The Agencies?” It’s about a small segment of the world, the small country of Slovenia, but it could speak volumes for more design and ad shops anywhere in the world. Before, a big client might come in, say, “You know the terrain, so your shop will handle everything.” But now the clients have more and more resources on the ground, so your shop’s insider peek might not be enough anymore.