Here’s a sure-fire way to get teen drivers to stay safe behind the wheel: Threaten to embarrass them by playing mom and dad’s favorite tunes.
That’s the idea behind Toyota’s new app from Saatchi & Saatchi London that basically functions as a teen’s virtual parent while they’re driving. First, both a parent and teen download the Safe and Sound app, which is available on all Android devices in Europe.
When a teen asks to borrow a parent’s car, parents click a button and the app pulls in Google Maps API to track how fast the driver is going.
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