When Pitching Speaking Opportunities, Which Titles Are Most Popular?


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One of the core tenets of any PR program is pitching your client or company executives to speak at industry conferences and events. However, besides the CEO, who should you be pitching? Weber Shandwick surveyed 50 program directors among the world’s top conference organizations for their “2009 Global Five Star Events” report.

The C-level executives most wanted as speakers by conference organizers (besides CEO) are:

-Chief Sustainability Officer: 48%

-Chief Financial Officer/Treasurer: 46%

-Chief Marketing Officer: 42%

-Chief Technology/Information Officer: 42%

-Chief Operating Officer: 32%

-Chief Risk Officer: 30%

-Chief Ethics Officer : 22%

-Chief Communications/PR Officer: 10%

It’s telling for us PR pros that we came in last place. Also, as one would suspect, things are not getting any easier: 70% of resondents stated that there has been an increase in speaker acceptances and submissions to speak over the past three years.