When Pitching a Product, Ask Yourself, ‘What Problem Does It Solve?’


It’s been a very hot summer so far, but many PR professionals are already thinking about their winter holiday pitches, specifically the endless amount of holiday gift guides and how they can get their client to be included.

Amy Bates Stumpf, co-founder of New Product Events and Gift List Media, a gift guide pitching media database, says that regardless of the pitch, you need to stay focused on the problem and solution:

Write a compelling headline that states the benefits of the product, not the feature. The beginning paragraph should focus on a problem that the product solves.

Bates Stumpf will talk about everything you need to know about pitching gift guides in our upcoming “20 Tips in 20 Minutes” PR webinar on Tuesday, August 17th. Click here for more information and to sign-up.