When Pitching a Product, Ask Yourself, 'What Problem Does It Solve?'

It’s been a very hot summer so far, but many PR professionals are already thinking about their winter holiday pitches, specifically the endless amount of holiday gift guides and how they can get their client to be included.

Amy Bates Stumpf, co-founder of New Product Events and Gift List Media, a gift guide pitching media database, says that regardless of the pitch, you need to stay focused on the problem and solution:

Write a compelling headline that states the benefits of the product, not the feature.

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