When Packaging Serves Its Purpose…And Then Some


Man about design, Andy Rutledge, just put up a new piece about a specific piece of packaging he really digs and explains, briefly, why he digs it and why they got it right so it could be dug (digged? dugged?). The package? A box of golf balls from Nike. Why he likes it? Well, we don’t want to give it away, so here’s from the opening:

Every once in a while I come across some packaging that just rocks. This is one of those times. A buddy of mine brought me the box packaging for the Nike Juice 312 golf balls he purchased this past weekend. This box made my day.