When Gift Giving Isn't Spam
This past weekend I was browsing through the Facebook applications directory and came across the “Send Ben & Jerry’s” application. My initial response was that this is yet another gift giving application. I then noticed that close to 4,000 people had used the application the previous day and almost 200,000 people had installed the application. This is an impressive number for a general Facebook application.
The reality is that non-generic versions of standard Facebook applications can actually succeed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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