When Even Vague Philosophy Stops Working

We’re not the biggest fans of Kevin Roberts, the CEO of Saatchi & Saatchi. Not anything personal. Even though we, like probably all of you, read that lengthy New York magazine article about the Saatchi 17, where he came off as a little, how do we say, jerky. But that’s neither here nor there. The reason we don’t click is because it’s difficult to stomach people who purport to say big, important things, but are essentially empty words. It’s like going to a park with someone who thinks they’re a brilliant philosopher and they say, “That over there is a rock. If we throw it in the lake…it will be wet…but it will still be a rock. Think about that.” Well, so? That’s the way we feel when we hear things from Roberts. Like when we read exerpts from his book, Lovemarks, which, as far as we’ve been able to think though, is a book that explains what advertising has always done, but he got to pick the clip-art. We’re still confused. But, we’ve been set on a rant here, and for that we apologize. Point of this post was that we ran across this site’s short conversation between Roberts and Brian Collins, a big shot at Ogilvy & Mather. In it, Roberts starts getting all weird and trippy and Collins comes back saying, to summarize, “What are you talking about?!” The rest of the conversation seems to be missing due to a bad link, but really, that’s about all we need to make us feel happy.

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