WhatsApp Tools and Features for Businesses Are Coming

WhatsApp confirmed reports last week that it has been testing verified business accounts

WhatsApp is testing a free WhatsApp Business app for SMBs
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WhatsApp provided an update on its initiatives for businesses in a blog post Tuesday.

The Facebook-owned messaging application confirmed reports last week that it has been testing verified business accounts, adding that it is building and testing other tools for businesses via both a free WhatsApp Business app for small and midsized businesses and an enterprise solution for larger companies, such as airlines, e-commerce sites and banks.

WhatsApp said in the blog post that businesses will eventually be able to use the tools it is testing to communicate with users by providing notifications on events such as flight times and delivery confirmations.

WhatsApp wrote, “We’ve heard stories of shopkeepers who use WhatsApp to stay in touch with hundreds of customers from a single smartphone and from people who are unsure about whether or not a business on WhatsApp is authentic. In the coming months, we’ll be testing new features that aim to solve some of these challenges and make it easier for people to communicate with the businesses they want to reach on WhatsApp.”