WhatsApp is becoming more like parent company Facebook, both in terms of privacy and enabling communications between business and users.
We’re also updating these documents to make clear that we’ve rolled out end-to-end encryption. When you and the people you message are using the latest version of WhatsApp, your messages are encrypted by default, which means you’re the only people who can read them. Even as we coordinate more with Facebook in the months ahead, your encrypted messages stay private and no one else can read them–not WhatsApp, not Facebook, nor anyone else. We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share or give your phone number to advertisers.
But by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of. You can learn more, including how to control the use of your data, here.
WhatsApp also said it will begin testing features in the next several months that will allow businesses to communicate with users, adding in its blog post:
Readers: What are your thoughts on the changes announced by WhatsApp?