The first countrywide rollout of WhatsApp’s new Payments feature kicked off Monday in Brazil.
People can send money securely or make purchases from local businesses without leaving their chats in the Facebook-owned messaging application.
A special six-digit PIN or fingerprint will be required in order to prevent unauthorized transactions.
WhatsApp Payments in Brazil supports credit or debit cards from Banco do Brasil, Nubank and Sicredi on the Mastercard and Visa networks, and Facebook is working with the country’s leading payments processor, Cielo.
The open model for WhatsApp Payments will enable the addition of more partners in the future.
Sending money or making purchases via WhatsApp Payments is free-of-charge for users, while businesses will pay a processing fee to receive payments, similar to how credit-card transactions are conducted.
WhatsApp said in a blog post, “The over 10 million small and micro businesses are the heartbeat of Brazil’s communities. It’s become second nature to send a zap to a business to get questions answered. Now in addition to viewing a store’s catalog, customers will be able to send payments for products, as well. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth.”