What's Wrong with Updating Your Well Known Brand? Look to the Royalton, Says Rawsthorn

Alice Rawsthorn is calling out big companies to knock it off and she’s using the destruction of the Philippe Starck designed lobby in NY at the Royalton Hotel as her chief example. What does she want these flotillas of power to stop doing? Well, only the old adage fits: if it ain’t broke, don’t fix it. She complains that replacing Starck’s lobby with something newer (and by her account, far more bland), they’re destroying capital in the form of design heritage, citing other offenders like Coke messing with their brand and UPS infamously killing off Paul Rand‘s logo.