What's the Value of a Vine Camera Loop to Marketers?

Social pros weigh in on Twitter's new feature

Long before Snapchat and Instagram went to war over which would own short-form video, there was another king of the content jungle: Vine.

For years, the Twitter-owned app has been a platform for creating 6.5-second videos. However, last month, Twitter retired Vine, replacing it with Vine Camera as a way to let users continue taking and uploading the same kind of videos that made Vine and its community of creators famous.

Twitter is also grafting in another signature Vine characteristic: loops, the metric used for counting how many times a piece of Vine content is watched.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.