What's Next for WhatsApp?

The increase in attention has tech and social media journalists wondering how WhatsApp will make money, especially now that it’s a free service.

WhatsApp, a cross platform messaging app, has been relatively quiet since it was acquired by Facebook for $19 billion in 2014. However, the service has since grown at a rapid pace, and is now nearing 1 billion users. The resulting increase in attention has tech and social media journalists wondering how WhatsApp will make money, especially now that it’s a free service.

In a blog post announcing the switch to a free model, WhatsApp doubled down on its long standing commitment to keep the service ad free.

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