With the third presidential debate now behind us, the only thing left this election season is the final three-week blitz of political ads.
When all is said and done after Election Day on Nov. 8, some predict it will have been the most expensive year in terms of political ad spending. (Borrell Associates predicts total spending across all races could hit $11.7 billion.) But not all voters are priced equal. In fact, according to one report, millennials are the most expensive group to reach.
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