What's In A Name? Apple Launches Lawsuit Against Amazon

Remember when Paris Hilton tried to trademark "That's Hot"? Well, flash forward to 2011 and Apple is exhibiting similar behaviour, suing Amazon in an attempt to stop the retailer from using the term "Appstore".

Remember when Paris Hilton tried to trademark “That’s Hot”? Well, flash forward to 2011 and Apple is exhibiting similar behaviour, suing Amazon in an attempt to stop the retailer from using the term “Appstore”.

In truth, Apple’s lawsuit is far more legitimate than Paris Hilton’s attempted trademark, but the concept is the same. On Tuesday March 15, 2011, Amazon launched a new online purchasing centre called “Appstore”. The “Appstore” is for Android applications and distributes software for smartphones and Androids, including both purchasable and free apps.

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